Carolina Eastern

Carolina Eastern, a family-owned leader in ag retail since 1972, has built its success on independence, innovation, and a deep commitment to serving progressive family farmers across the Southeast and beyond. With over 40 locations from Georgia to Maine, we know firsthand the challenges-and opportunities-facing independent ag retailers today.

Why Did We Join Aligned Ag Distributors (AAD)?

  • Strength in Numbers: AAD brings together independent retailers to leverage combined purchasing and negotiating power, making us all more competitive in the crop protection and input markets.
  • Stay Independent, Stay Local: AAD lets us remain locally owned and focused on our customers, while gaining the scale and resources to compete with national chains.
  • Collaboration & Innovation: As part of AAD, we connect with like-minded owners, share best practices, and access new products and technologies to better serve our growers.
  • Future-Proof Your Business: In a consolidating industry, AAD membership helps independent retailers like us not just survive, but grow and thrive.

“It’s a battle sometimes to be competitive, especially in the crop protection market. In this industry, there’s strength in numbers. Being an AAD owner gives us a strong arm to lean on so we can continue to grow our business.”

Butch Rodgers, Executive Vice President, Carolina Eastern