BUCRA

For more than a century, BUCRA has exemplified what it means to invest wisely in serving growers. Founded in 1914 by 30 rice farmers pooling $10 each, BUCRA has evolved into a full-service cooperative serving more than 400 growers across the Sacramento Valley, with divisions spanning agronomic services, seed, marketing, and drying/storage. Today, it supports rice, walnut, prune, pistachio, peach, and almond producers across the region.

President and CEO Carl Hoff leads with a simple but powerful principle: stewardship of resources and practical innovation drive long-term success. Whether it’s smart technology adoption, water use efficiency, or market support, Hoff’s team remains focused on delivering real value to growers—not hype.

“Technology is important, but it has to generate real return. Our job is to vet that value for our growers and stay strong in our core businesses,” Hoff said.

As a proud member of Aligned Ag Distributors, BUCRA leverages the strength and insight of a nationwide network of independent ag retailers. “Being engaged in Aligned Ag helps us navigate supply chain issues, regulatory changes, and product access—together,” Hoff said. “It’s a key part of our ability to stay competitive and serve growers efficiently.”

For ag retailers looking to grow, build resilience, and stay independent, joining Aligned Ag Distributors is a smart investment. The BUCRA experience proves that combining local leadership with national buying power and peer collaboration creates lasting value for growers—and long-term business sustainability for ag retailers.

“We continue to push to seek out profitable opportunities for growers. For us, that means being prudent with our customers’ dollars. Being engaged in Aligned Ag Distributors and their professional team helps us manage through a lot of challenges, today and tomorrow.”
Carl Hoff , CEO of BUCRA